12/29/12

Did Janet Jackson wardrobe malfunction help Godaddy com's success #4

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In a message posted to his company blog, Go Daddy President Bob Parsons complained that Fox shelved a second-half airing of its ad, which spoofed Janet Jackson's notorious "wardrobe malfunction" during last year's Super Bowl halftime show a shortened version of the ad was shown in full during the first half of Sunday's contest, after a longer version of the commercial was originally rejected by the network, according to Parsons fox did not immediately return phone calls seeking comment on the incident.

the lady was attractive (minus the fake assets) -- but in no way shape or form could/should this be construed as a "parody" or "making fun of". the only thing that was close were the words "wardrobe malfunction". beyond that it was a hot chick trying to sell godaddy.com with her boobs.

The Janet Jackson incident, and other controversies involving on-air profanity, sparked a national debate over how accountable television and radio broadcasts should be and whether the government should use a heavier hand in regulating broadcasts.

In addition to pulling the advertisement, Go Daddy said Fox also cancelled a previously scheduled sponsorship announcement paid for by the registrar. Individuals posting replies to Parsons' blog about the advertising debacle took both sides of the decency debate. While most applauded the company's gusto for running such a racy spot, some posters said the campaign did not reflect well on the company.

he said "I'm sure I would have loved the ad back when I was in high school," said one response. "Now I just wish I'd seen it before I transferred my four domain names to Go Daddy. If the desire is publicity at any cost, I'm sure the ad will be a huge success."

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