There is major buzz
surrounding the women’s market–but little of it discusses online habits. Oh,
some folks are catching on, hang around enough coughing, sneezing folks and you
are sure to catch the flu, too…but that is not always a good thing. Power to the
masses is morphing into power to Moms! Moms online rock…right next to
Grandmoms, Aunts, sisters, and daughters…gee, looks like the buzz around
becoming “female-friendly” is finally catching on. Hey–I got to this site from
Michele Miller’s blog…looks like the buzz is working!
Katherine
agree with you 100%. Real, true, and heartfelt evangelists do not need
redeemable points to compensate them for sharing their passion for a product or
service. This is manufactured buzz, synthetic buzz fake buzz.
After
reading the article in Fast Company last month, I signed up as a BzzAgent to
learn how the program works. While I have yet to participate in a campaign, I
was eligible to participate in the BzzAgent campaign for the recently published
book, UNSTUCK. However, I have already generated real, true, and heartfelt
evangelical buzz for UNSTUCK without prodding and without the expectation that
I will earn BzzReward points.
I
think the jury is still out on whether the intentional creation of “buzz”
actually increases a product’s popularity. In the meantime, there is another
way to approach the idea of rewards. One can look at it as being rewarded for
“reporting” buzz-creating activities for the benefit of the marketing analysts
who can’t always be present when these activities occur naturally. The agents
are somewhat self-selected with varying levels of expertise so inevitably you
will have to sort through a lot of useless narrative to glean market data but
that doesn’t mean there won’t be any useful data reported. I think it’s an
interesting experiment that will eventually morph into something more tailored
and sophisticated.
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