• Digital media is more important than ever, as advertisers find traditional media is too expensive and inefficient. Plus, many Chinese are more interested in online content than their TV set, changing the nature of marketing and retailing forever.
-Social media has become an essential part of marketing plans in China. Companies can no longer get away with talking at consumers, they have to find ways to interact with them while being entertaining, engaging and relevant--a tall order.
- China is facing slowing GDP growth, high inflation, rising public debt and sluggish stock performance, which means advertisers need to be more careful than ever about where they invest their budgets and what ROI to expect going forward. China is still growing, yes but not as fast.
- Local companies are getting a lot better at brand-building and they are starting to invest overseas. Multinationals should expect more and better competition, both in China and back home.
- Luxury brands need to understand China and expand operations in China’s lower tiers. In 2004, Chinese spent $2 billion on luxury goods, according Ernst & Young. Last year, they spent about $15.6 billion, putting China is course to become the world’s largest luxury market by 2015.
From a state-of-the-art studio in Shanghai, "Thoughtful China" goes to great lengths to bring important topics and issues to the forefront with guest appearance by senior executives and other newsmakers in China and beyond, discussing and debating matters important to China’s marketing and advertising industries.
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